Privacy Policy
Last Updated: 2026
Lily Wigglesworth ("we," "us," "our," or "Company") operates the lilywigglesworth.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered through the site (collectively, the "Website").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and other contact details you voluntarily provide when subscribing to newsletters or contacting us
- Technical Data: IP address, browser type, operating system, and pages visited
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Information about how you interact with our Website, including clicks, time spent on pages, and referral sources
How We Use Information
We use the information we collect for the following purposes:
- To improve and optimize Website functionality and user experience
- To conduct analytics and track affiliate performance with partner casinos and gambling operators
- To send you promotional content, newsletters, and updates (with your consent)
- To monitor and analyze Website performance and trends
- To comply with legal obligations and prevent fraudulent activity
- To commission affiliate payments based on referrals and conversions
Cookie Policy
Our Website uses cookies and similar technologies to enhance your experience. Cookies are small files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality
- Analytics Cookies: Used to understand how visitors use our Website
- Affiliate Tracking Cookies: Track referrals and conversions with partner casinos
- Marketing Cookies: Enable targeted advertising and promotional content
Cookie Opt-Out:
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. You may also opt out of analytics cookies using tools provided by third-party services.
Third-Party Links
Our Website contains links to external websites, including casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review the privacy policies of any external site before providing your personal information.
We earn affiliate commissions when you click links to partner gambling operators and complete qualifying actions. This does not affect the price you pay.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to certain processing activities, including marketing
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details below.
If you are located outside the UK/EU, different data protection laws may apply. We comply with applicable regulations including the California Consumer Privacy Act (CCPA) for US residents.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Specifically:
- Contact Information: Retained until you unsubscribe or request deletion
- Analytics Data: Typically retained for 12-36 months
- Affiliate Tracking Data: Retained for 90 days to 2 years for commission verification
- Technical Data: Retained for up to 6 months
We will delete data when no longer required unless we must retain it for legal compliance.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
Email: privacy@lilywigglesworth.co.uk
Website: lilywigglesworth.co.uk
We will respond to data subject requests within 30 days of receipt, in compliance with UK GDPR requirements.